Hi, I’m
Sonali Mirpuri
I’m a communication designer based in Melbourne, shaped by living and working across Aruba, Bangalore, Nantes, and Melbourne. These experiences have honed my perspective on storytelling, design, and the ways people connect with culture, place, and everyday experiences.
My practice sits at the intersection of communication design, digital marketing, content creation, and photography. I’m drawn to visual storytelling that is thoughtful, culturally aware, and grounded in real life. I create experiences—across brands, digital platforms, and physical spaces—that are engaging, intentional, and memorable.
I bring 4+ years of professional experience in social media marketing, brand communication, and campaign strategy. In Bangalore, I worked at Paperclip & Co as a Visual Designer and Social Media Specialist, managing 12+ client accounts and delivering end-to-end campaigns for F&B, hospitality, and lifestyle brands. From content strategy and editorial planning to photography, design, and execution, I helped brands grow their online presence and audience engagement.
In Melbourne, I’ve collaborated with Scape Australia as a Social Media Marketer and Content Creator, producing multi-channel campaigns for student accommodation properties and events. My role spanned creative direction, photography, editing, and storytelling, ensuring campaigns were visually compelling and performance-driven.
Beyond client work, I co-run Tassstes, a food and travel Instagram page with 25,000+ followers. Through this platform, I craft immersive visual narratives that celebrate culture, travel, and culinary experiences, combining photography, video, and community engagement to grow a passionate audience.
Alongside my creative practice, I currently work as a Senior Sales Consultant at Origin Energy (Compare & Connect), where I manage complex client services and drive results through strategic communication, stakeholder engagement, and data-informed decision-making—consistently exceeding targets and earning recognition for top performance.
I believe design should do more than look good—it should communicate clearly, feel human, and spark meaningful connections. My visual approach balances vibrant minimalism with strong conceptual thinking, translating ideas into visuals, campaigns, and experiences that leave a lasting impact.
I hold a Master of Communication Design from RMIT University, where I explored design as a tool for storytelling, experimentation, and socially responsive practice.
Skills: Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom, Premiere Pro), Meta Ads Manager, Canva, Figma, MIRO, Notion, Slack, Keynote, Microsoft Office (Word, Excel, PowerPoint), UX/UI thinking, campaign strategy, photography, video production, research, concept development, and exhibition curation.