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Project 3 Basco & Fry2020-2023





Food has the power to bring people together, and Basco & Fry perfectly embodies this through their take on New American comfort food. From the humble eateries of Nashville to the vibrant Chinatowns of New York, their menu celebrates a fusion of cultures, elevating familiar classics with bold, regionally inspired flavours.

As the driving force behind their launch during the pandemic, I handled Instagram, Facebook, and Twitter from 2020 to 2023. My role involved building the brand’s presence from the ground up, ensuring consistent tonality and visual cohesion across all platforms. I developed and executed content strategies, monthly social media calendars, and campaigns to boost engagement and sales.

In addition to performance marketing and growth, I conducted monthly photoshoots to keep content fresh and visually appealing. The result? Increased brand awareness, a growing community of engaged followers, and a successful online presence for Basco & Fry.

Brand Identity
Social Media Launch
Social Media Marketing & Management 
Content & Strategy
Performance Marketing
Art Direction/ Styling & Photography
Brand Campaigns & Collaborations
 


 @bascoandfry
 bascoandfry
 https://www.bascoandfry.com