The logo was designed to be playful and clever, with the letters 'D', 'N', and the apostrophe connecting like puzzle pieces. This visual approach symbolized hidden messages, reflecting the way design subtly weaves into our lives.
For the poster, I employed a hierarchy of messages, guiding viewers through the text: “DESIGN’NANTES,” then “IN NANTES IN JUNE,” and finally revealing the complete message: “DESIGN IS AROUND YOU NANTES.”
My design approach focused on the unseen aspects of design, using lines and layering to play with visibility and discovery. This gave the audience a chance to interact with the message, uncovering the significance of design in a creative and engaging way.