Inspired by Alan Gemmell’s words:
“From cashmere and pyjamas to bangles, shampoo, and jungle, many words have influenced people around the world. We thank the people of India who have contributed to the language for over 400 years.”
— Alan Gemmell, Director, British Council India.
This project highlights the pronunciation, etymology, definition, and cultural origins of selected words. By doing so, it aims to spread awareness about India’s rich history of language, its cultural significance, and how colonization has contributed to this global linguistic exchange.
For me, this project represents more than just a research exercise; it is a personal journey. It is an opportunity to explore my heritage, connect with my roots, and share knowledge about Indian art, culture, and language with a wider audience. Additionally, the project serves as a stepping stone for refining my illustration skills, allowing me to practice layout design and develop a more distinct illustration style.
In July 2024, I featured a version of this project at the Achaar exhibition, a showcase of South Asian design, typography, and cultural identity. Inspired by the traditional South Asian pickles—achaar, a mix of vegetables, fruits, and spices—this exhibition used design, typography, and artistic expression to explore the diverse narratives that embody our South Asian heritage.
The exhibition transformed RMIT’s Glasshaus space into an abstract interpretation of a corner store found in India and Sri Lanka. It featured 2D and 3D typographic works, collage, objects, signage, and video installations, all celebrating the intersection of culture and design.